Gregg Fraley: “Ideas are not expensive. Only the implementation stage costs money”

“If your are not inspiring as a leader you shoud ask yourself what is wrong with this pictures” . Gregg Fraley, creativity and innovation expert, author, speaker, and ideation facilitator, had a rich professional life with a lot different jobs and functions (in the interactive TV industry, a.o.). He went through successes as well as disappointment. “My failure teached me a lot. I have learned the hard way” tells the expert. Due to those experiences, Gregg Fraley is more convinced than ever:” innovation is the key thing in company”

Nowadays, Gregg Fraley advises companies all around the world. Beside, the author gives speeches about the ways innovation shoud be implemented.

Globe Corp.biz met the creativity and innovation expert at the Creawal Forum 2009 in Liège.

[dailymotion:http://www.dailymotion.com/video/x99e10_gregg-fraley-soyez-innovant-les-ide_news]

Innovation: not a isolated process

Two tips to avoid ineffective and without brainstorming overnight

Though, brainstorming requires some precaution: “Pay attention to what comes before and after the brainstorming. Before it must be prepared, be well aware of market needs. Clearly identify challenges that must be met. If you brainstorming out of a vacuum. You may come with great ideas but they wont necessarily sells or be applicable. After brainstorming it is important to  keep track of all ideas and take action on the basis of some of them. This step is strategic, by doing so you show that you take these sessions seriously. This way, your employees will be keen to generate quality ideas”

“Generate new ideas  doesn’t cost money”, Fraley stresses. Only their implementation requires an investment. You can even sell some of your ideas “because what attracts investors if it is a good idea?”

Difference between creativity and innovation, the definition of Gregg Fraley

Eventually, the consultant explains the difference between creativity and innovation. For Gregg Fraley Creativity is “a novelty that is useful” while innovation is “using a novelty that is useful and generate one way or another value. Whether it is money or improvement in processes. However, we should not limit the creativity to art and self expression, adds Gregg Fraley. Being creative can also mean making decisions or doing some analysis. “There can be no innovation without creativity, any business needs to encourage it”, sums up the expert.

Worth reading on the topic:

Emphasis on Innovation, Brand Building during Recession

Open innovation and other foolish ideas

Creative Problem Solving, interview with Gregg Fraley (Jack’s notebook)

A European video contest to promote entrepreneurship

2009 is the European Year of innovation and creativity. For those European not surfing from time to time on the jumble of European internet portals , it is a pretty hidden information. Though, a number of events organised during the year at the occasion are worth a glimpse. Undoubtly, the European Entrepreneurship Video Award initiative, organised ahead of the European SME Week, is part of the category.

Almost 250 internet video producers, rookies up to professionals, have uploaded their footages (maximum 3 min.) where they bore a message promoting either entrepreneurial spirit, innovative entrepreneurship or responsible entrepreneurship. The winners were announced in the award ceremony of May 6th, in Brussels.

The winner in the category Entrepreneurial spirit comes from Hungary. Ducsai SZABOLCS shows a race between two hamsters. The first is an employee, the second is the entrepreneur. No surprise, the latter demonstrates much more innovative skills and out of the box thinking than the “employee hamster”. At the end of the story, the entrepreneur gets it all: freedom and food.

I especially like the second best video selected by the jury, coming from Greece. Technicaly  simpler, the end message is targeted and strong.

The third award in the category goes to a Italian footage, advocating through a “dolls metaphore”, virtues of collaboration between entrepreneurs.

The other video a to be discovered on SME Week Channel. Or on Youtube ( tag: EEVA 09)

What is a global corporation ?

The difference between an idea and a suggestion

Can we say that an idea pops up whenever we give a suggestion ? The question is more meaningful than it sounds. Corporations’ future is written with the ink of their ability to innovate. Any innovation, though, starts with an idea. To manage innovation begins by an ideas management.

Open companies foster all employee’s ideas. However, “after the initial excitements and few hundreds od ‘ideas’, you start seeing ‘ideas’ that are not ideas, but according to people who are supposed to take the idea ahead (senior management), these are mere ‘suggestions’ “, says  Prakasan Kappoth, a knowlegde management expert working for MindTree, in Bangalore.

The border between ideas and suggestion is not obvious to draw. For people in charge of sorting these creative propositions, that’s a challenge.  They don’t want to inhibit employees. What people can do, at least, is to educate their staff : yes,  there is a difference. They should become aware, after a while, whether they formulate an idea or a suggestion (with, likely, a lesser creative impact in the latter case). It would lower the level of disappointment should the suggestion not be taken into account as a big step forward for the company.

Steven Swann, consultant in creativity, with some others, brought part of the answer to the question, though: “Suggestions are seeds. Ideas are seeds that have sprouted and innovations are plants in full bloom…”

Steven Swann adds a parable which gives a pictured story of how this difference applies in organisations. How, if not taken seriously, it can alleviate the effectiveness of a social body. Ideas and suggestions need cares, but not of the same kind. Left alone, they can interfere on each other and never lead to an actual innovation.

In crisis time, senior executives are keen to limit spending on the creativity processes. It could be a mistake, hardly obvious when the storm is over…

(photo Flickr MaryCB)

Jef Staes and the Red monkey theorem

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